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Hasbro engaged Themespace to develop a Baby Alive Center, based on the popular Baby Alive brand of dolls that eat, drink and encourages kids to learn how to care for a baby. The themed attraction is scaled at approximately 15,000 sq. ft and is modular to be able to fit into several different venues. It incorporates several levels of engagement from retail and dining to a full-on themed play space with multiple areas that encourage children and their parents to play, learn how to engage and raise babies and highlight the joy that being a part of a family can bring.



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Concept Design

Creative Direction

Concept Art

Content Creation


Flexible Indoor FEC Design

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